I believe design has the ability to capture. Design is more than just visuals—it’s about capturing a moment, a thought, or an idea and translating it into something both visually appealing and purposeful.
- Glootn
- Prikd
- Tastebuds
- Valentine
- Poster Design
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Valentine Coffee Rebrand
Valentine Coffee sought a fresh rebrand that better aligned with its appreciation for coffee and reflected its commitment to serving artisanal coffee to its visitors. This project focused on revitalizing brand identity, packaging, and digital presence to create an elevated yet approachable system that resonated with an audience that not only wants a good cup of coffee but a memorable experience served alongside it, celebrating the craft behind every cup.
Problem
Valentine’s current branding lacks a distinct identity, leaving it feeling outdated and devoid of personality. With an uninspired color palette, over-reliance on stock photography, and no clear brand statement, the existing design fails to convey the warmth, personality, and artisanal nature of the coffee, making it difficult to connect with a modern audience.
Goal
The rebrand for Valentine Coffee will breathe life into the company’s identity by introducing a fresh, contemporary look that feels both authentic and inviting. Through thoughtful design choices—like a dynamic color palette, custom visuals, storytelling elements, and better photographed menu items—the rebrand will give Valentine a personality that causes excitement. This new direction will shift the brand away from its outdated image, creating space for bold possibilities that celebrate craftsmanship and community.