Adriana Lassa

Work
    1. Glootn
    2. Prikd
    3. Tastebuds
    4. Valentine
    5. Poster Design
Prikd Spicy Margarita

Prikd is a bold alcoholic beverage that brings the vibrant flavors of your favorite cocktail—the spicy margarita—straight to your fingertips. Made with clean, simple ingredients, Prikd delivers an authentic, refreshing experience in every sip. Perfect for those who value quality and convenience, taking the fuss out of mixology, letting you savor the moment anytime, anywhere, without compromise.

Package, Identity Design  - 2022

OverviewThis project involved designing a packaging solution for Prikd Spicy Margarita, a ready-to-drink cocktail. The focus was on creating a distinctive design for a 12-oz can as well as a 6-pack carrier, ensuring the vibrant, spicy personality of the margarita shines through while also leaning into a slight retro edge.



Social Direction
The brand’s social direction leans into the warmth and energy of togetherness, embodying the idea that great flavors are best shared.







Outcome


Prikd Spicy Margarita packaging solution delivers a 6-pack carrier as well as can design, with a nod towards a retro feel and desert imagery. Its identity leans into candid moments, blending energy with bold, spicy appeal —a brand built for those who value flavor and unscripted moments.